BRAZIL IS MORE THAN BIG BUTTS, SAMBA AND FOOTBALL

It's like champagne to the French or tequila to the Mexicans—but for Brasileiros. Different than rum, cachaça is distilled straight from fresh pressed sugarcane juice. Most importantly, it's distinctly Brazilian and the essence of Brazil's most famed cocktail: the Caipirinha. Faced with the unique challenge of marketing this amazing product in the American market, we came up with a campaign that opens a window into Brazil's premium culture. Forget cliché notions of Brazil, this is the contemporary Brazil everyone needs to discover. 

We created a series of gorgeous films, website, a banner campaign, podcasts, how-to mixology videos and a nifty iPhone application. 

Below are the films in higher res without English subtitles. Here is a link for the playlist with the videos in lower res but with English subtitles. Sorry : )

Role: Creative Director / Art Director / Executive Producer

Agency: Brothers By Choice